Projects & Resumé

(Image: part of Salvador Dali – spraypaint and stencil)


See my RESUMÉ further on

Dec-2018 – present:
Projects since December 2018 in my own company Upper Marketing, publicity and events for creatives on project basis. See below all my projects. For a full description of my projects, click on button below.

April 2021 – May 2021:
Publicity for Martina Schneider: her book Mind2HeartShift – 202 Publishers.
From your mind to your heart. The 7 secrets to a happy live. Publishing date: beginning of may.

November 2020 – May 2021:
Publicity for the new book of Oei, ik groei! BACK TO YOUFontaine Uitgevers. Mediacampagne for the new book of Xaviera Plas Plooij: Oei, ik groei! Back to you, which will be published on the 6th of May.

November 2020 – Maart 2021:
Publicity for RENEW THE BOOK. Mediacampagne for the Innovation Award of RENEW THE BOOK, the incentive price for innovation in the book industry. On March 30 the Award will be presented to the winner via a Livestream Event in Pakhuis de Zwijger Amsterdam. See: :

Oktober 2020 – December 2020:
Publicity for the book Groeiboek voor opvoeders by Lili Genee Pirayesh. Publicity for the new book of Lili Genee Pirayesh – writer of the bestseller Vullen of Voeden, een wegwijzer voor ouders and the book Wedden dat het lekker is, and owner of the platform vullenofvoeden. Lili is the wife of well known radio- and tv-presentor Wilfred Genee. The new book GROEIBOEK VOOR OPVOEDERS will be published at the end of Januari 2021.

Oktober 2020 – November 2020:
Publicity for well known TV-programmer and presenter Lauren Verster. Publicitycampagne for the launch of the new platform Wonderhood from famous TV presenter, programmer, journalist and writer Lauren Verster. Wonderhood is a platform with video’s and articles of exciting new science and experiments. No lifestyle and fashion, but surprising, enticing and scientific items that broaden the mind.

Mei 2020 – November 2020:
Marketing, publicity & events for two cookbooks of Becht – Gottmer Publishers
Charlie’s Kitchen by famous foodblogger Charlotte de Jong and Hem versus Haar by two times world- & olympic hockeychampion Ellen Hoog and her partner Kelvin de Lang.

April 2020 – August 2020:
Publicity & events for twelve projects & books for A.W. Bruna Publishers
– among others: Nanne van der Leer: Licht Leven; Pullizer Prize Winner Richard Russo: Er is een kans; Judi Ketteler: Nooit meer liegen; Wesley dos Santos: Ondernemen als een baas; Hoogleraar Mark van Vugt: Lucy, Carwin & Lady Gaga.

Juli 2019 – Januari 2020:
Marketing, publicity & events for nine projects & books for A.W. Bruna Publishers – among others: Lisa Steltenpool: Vegan Vibes; Marjolein Dop en Monique Ammerlaan: Doe effe gezond – kookboek; Tara Swart: De Bron; Marie Forleo: Alles is uitvogelbaar; Florine Duif: Moeder genoeg; Katie Lowe: Furie.

October 2019 – November 2019:
Publicity for visit of Claudia Roden and the relaunch of her famous cookbooks, for Fontaine Publishers

July 2019 – October 2019:
Publicity for the book OEI IK GROEI! Hét zwangerschapshandboek (The Wonder Weeks) by Xaviera Plas-Plooij

December 2018 – March 2019:
Marketing, publicity, authors-visit and events for YOTAM OTTOLENGHI and his cookbook SIMPEL
Big media-campaign and the organisation of the publicity tour of star-chef and cookbook writer Yotam Ottolenghi in February 2019 for his new book SIMPEL, published byFontaine Uitgevers.

February 2019 – May 2019:
Publicity for Willem Frederik Erné – VAN DE LIEFDE EN DE ZEE. Marketing and publicity for the new novel of self-published author Willem Frederik Erné. Erné is writer, translator and musician with the theatershows of Seth Gaaikema, Tineke Schouten and Henk Elsink. 

February 2019 – April 2019:
Marketing and concept for Indri Laraswati. 
Creating a cookbook-concept for Indonesian cook Indri Laraswati, and help her with the marketing- and publicity plan.

December 2018 – March 2019:
Publicity for journalist and cookbookwriter Dosia Brewer – DOSIA BAKT VEGAN – published on 06-03-2019 – published by Fontaine Uitgevers / Uitgeverij Nieuw-Amsterdam. Publicitycampaign and cookbook-events for journalist and cookbookwriter Dosia Brewer and her new cookbook DOSIA BAKT VEGAN.

December 2018 – March 2019:
Publicitycampagne and influencer-dinnerevent for star-chef PASCAL JALHAY and his cookbook BARU BELANDA, published by Fontaine Uitgevers / Uitgeverij Nieuw-Amsterdam.

For a full description of my recent projects Click here…


Projects @

Dec-18 – present
Projects since December 2018 in my own company Upper Playground.nlMarketing, publicity and events for creatives.
For all recent projects Click here…

Fontaine Uitgevers / Uitgeefhuis Nieuw Amsterdam

Sept-2017 – Dec-2018:
Head of Marketing & Publicity Fontaine Publishers
Responsible for marketing, publicity, events and online for all books and authors of Fontaine Publishers. Upmarket books on cooking, food & health, lifestyle, popular science and illustrated children’s books.  Read more..

Overamstel Uitgevers

July-2014 – July-2017:
Publisher at Overamstel Uitgevers
Publisher of the backcatalogue for all imprints of Overamstel:
The House of Books, Lebowski Publishers, Hollands Diep, Moon Children’s Books, Voetbal Inside and Carrera Culinair. Read more..

Uitgeverij Luitingh-Sijthoff / VBK Uitgevers

July-2011 – June-2014:
Marketing Manager Luitingh-Sijthoff
Manager of the marketing, publicity & social media team of Luitingh Sijthoff Publishers (LS). Responsible for the marketingplans and marketing strategy for all mayor.. Read more..

Jan-2005 – June-2011:
Publisher and Marketing/Sales Manager of Poema Pocket, an imprint of Luitingh-Sijthoff / VBK Publishers. Responsible for developing all publishingplans, marketing & publicity and (special) sales for the mass-market imprint Poema Pocket. Read more..

June-2000 – Dec-2004:

Account Sales Manager of Pandora, Poema Pocket and Olympus Publishing, the mass-market imprints of Luitingh-Sijthoff, Amstel Uitgevers and Uitgeverij Contact. Responsible for sales management & strategy, account management and retail marketing.

Regus Business Centers

Jan-1997 – Feb-2000:
Business Center Manager
Manager of the Regus Business Center in Amsterdam South East and in Amsterdam Schiphol Airport. Responsible for team of 4 people, customer service, salestargets and profit of the Business Center.

Prometheus / Bert Bakker Publishers

Sept-1996 – Jan-1997:
Assistent marketing and publicity
Marketing and publicity for publishing house Prometheus / Bert Bakker