Luitingh-Sijthoff / VBK Holding

(Image: part of Miles Davis – spraypaint and stencil)

July-2011 – June-2014:
Marketing Manager at Publishing House Luitingh-Sijthoff
Responsible for the marketing, publicity & social media of Luitingh Sijthoff Publishers (LS).
Responsible for the marketing team, marketingplans and marketing strategy for all mayor brands, authors and (e)books of LS.
Branding, publicity, consumermarketing, retailmarketing, social media campaigns, events & fairs, readers panels and writers contests.

Books and brands by a.o. Dan Brown, Stephen King, Patricia Cornwell, Lee Child, John le Carré, Jill Mansell, Graeme Simsion, George R.R. Martin and Robert Jordan.


Jan-2005 – June-2011:
Publisher and Marketing & Sales Manager of Poema Pocket, imprint of Luitingh-Sijthoff / VBK Publishers.
Responsible for developing all publishingplans, marketing & publicity and (special) sales for the mass-market imprint Poema Pocket.
Publisher, marketing strategy, design and branding, online marketing development, consumer marketing & retail marketing, sales management and developing new sales channels for publishing house Luitingh-Sijthoff.

Mayor thriller-brands and -authors like Dan Brown, Stephen King, Patricia Cornwell, Lee Child, John le Carré, Robert Ludlum, Thomas Harris and Mo Hayder. And brands like Jill Mansell, Danielle Steel, Graeme Simsion, George R.R. Martin, Robert Jordan, Terry Goodkind and Ted Williams.


June-2000 – Dec-2004:
Account Sales Manager of Pandora, Poema Pocket and Olympus Publishing, the mass-market imprints of Luitingh-Sijthoff, Amstel Uitgevers and Uitgeverij Contact. Responsible for sales management & strategy, account management and retail marketing.